A solid revenue model is what enables publishers to survive in the rapidly changing Internet publishing marketplace. iProduction integrates monetization functions with both content and audience development (for example, sponsored channels for registered readers) to deliver superior revenue results based on time-tested publishing business models.
Profit: Turn assets into revenue
iProduction enables the publisher to deliver revenue by leveraging both editorial content and the relationship with an identified audience. Revenue streams include advertising, subscriptions, product sales, lead generation, and sponsorships. iProduction provides advertisers with detailed campaign reports on their web, e-newsletter, and mobile advertising.
Sales
iProduction supports both paid subscriptions and controlled circulation publications. Paid subscriptions are supported with subscription sales, access control, data interchange with external fulfillment systems (like Hallmark, Palm Coast Data, QuickFill and Multipub), renewal notices, subscriber “my account” pages, and simplified registration for individual print subscribers and site license users who visit the web site for the first time. For “controlled circ” publications, readers gain access to premium content and e-newsletters in exchange for registering their e-mail address. This builds the publication’s qualified readership.
iProduction e-commerce includes both order flows and a shopping cart for sale of events, subscription, pay per view, and catalog items.
Lead Generation
Powerful lead generation features identify more qualified leads and maximize value to both publisher and advertisers. Lead generation can be associated with all media types including white papers, podcasts, videos, special reports, sponsored microsites, and web seminars. iProduction makes lead delivery easy with a downloadable Excel file that can be sorted by advertiser and by media type.
Advertising
iProduction integrates with all Ad Servers including DoubleClick (DART), Acipiter, Google Adwords, Banman, and others. Intelligent tagging allows advertising to be precisely targeted as a reader moves through a site based on the subscription status of the reader or on how the content is tagged.
iProduction enables your advertising staff to set-up and manage site-wide advertising campaigns including dynamic rotation of ad placement . There is support for all popular types of media including text, images, and flash. Sponsorships combine advertising and lead generation on web seminars, white papers, podcasts, or even sections of the web site.
Event Registration
Paid Event sales can include conference registration and web seminars.
iProduction includes versatile event calendar features. Editorial staff can create and edit event descriptions, upload photos, illustrations and PDFs, and manage a complete online calendar. Events can be linked to the e-commerce system, so you can sell event registrations and maintain customer lists online. E-mail lists can help promote your events and sell more registrations.
Reports
iProduction provides excellent reporting on sales and usage. The Sales Summary Report gives sales by product type (subscription, renewals, pay per view, and catalog) and product ID. The Sales Summary Report by Source shows the performance of external media. Reports also include Sales Summary Report by Product with Source, Sales Detail, and Sales Summary Detail by Credit Card.
Subscriber Usage Reporting provides detailed usage reporting on paid subscribers. When a subscriber logs into the site and accesses paid content, iProduction records each page. This report helps you understand who logs in, how often, how much they read, and what they read. There is also reporting to detect password sharing.
iProduction comes with AWstats, a popular web analytics program, as well as the ability to customize reports.
See for yourself
Contact us to schedule a demonstration of our platform's capabilities.
Arming for the Internet Publishing Wars
If the Internet is all about content, magazine publishers should logically have had a head start on everyone else in the race to online success. The problem is that the systems publishers have traditionally used for distributing content, establishing relationships with an audience, and financially supporting their operations evolved in and for the world of paper-based publishing.